2011 Ford Fiesta SES

Fords’ new World Class entry level car promises to be a huge hit!

The European flavor and quality is quickly and unmistakably noticeable in Ford’s new 2011 entry level offering. Plans are to use a global small car platform for the Fiesta, with differences being country/market specific changes. This is great news for the U.S. as so many times in the past when I’ve visited Europe and encountered the cool Fords there, you can’t help but wonder why Ford isn’t selling these great vehicles domestically. Now they will be, with the US introduction of the latest Fiesta scheduled to go on sale ummer 2010. Built in Ford’s efficient truck-turned-passenger-car plant in Cuautitlan Mexico, the all new for the US 2011 Fiesta clearly has its eyes set on conquering the Honda Fit and Toyota Yaris buyer. Positioning itself in the slot below the Focus, the Fiesta is definitely a compelling choice for those that are looking for a 1st car for their teen-ager or for those empty nesters that want a small, fuel efficient yet fun, stylish and pleasant to drive vehicle.

The body design looks fresh and modern, with crisp character lines, accented by a stylish rear spoiler, elegant tail lights, handsome wheels and a unique front bumper design. After seeing both Fiesta models this writer liked the more aggressive and distinct look of the hatchback version more so than the conservative looking four-door sedan.
The interior design, together with the fit and finish is one of the best in segment and one of the best ever from Ford. There is European styling as well as traditional and optional amenities that US drivers like, such as the superbly useful multi-function SYNC system. One area where Ford paid close attention was the windshield and weather stripping, making the Fiesta noticeably quiet. In fact, it was easy to have a low-tone conversation between my ride and drive partner and I, even at highway speeds. The automatic version has a class leading 40 MPG fuel economy rating, making it a green car as well. Driver and passenger seats look sporty, yet feel delightfully comfortable. Interior switchgear offers a nice tactile feel, especially on the turn signal and wiper stalks. There is full inter-connectivity for digital music files as well as an integrated sound system that presents the information on the high-center mounted display. We noticed the unique, thin, red indicators throughout the dash and instrument cluster, quite European looking as compared to the typical domestic Ford font versions.

During a recent Ford ride and drive press event, we drove the five speed manual hatchback SES from San Francisco to a boutique and picturesque winery close to San Jose. Most of the drive was on small, scenic back roads that, at times, can be a challenge in any car. The Fiesta handled the drive beautifully. Sure, there were moments when we wanted more power, (who doesn’t). It’s not a sports car, nor is it trying to be one. Regardless, we found the cornering ability and braking to be crisp and direct, respectively. Gearbox and throttle have a Euro-quality feel to them. Rear passenger room is typical for this size vehicle, comfortable for two, tight for three. Rear cargo room is good, with split rear fold-down seats for extra cargo space.
Ford’s objectives with the Fiesta are to offer a fuel efficient vehicle that is also stylish, fun to drive and economical to purchase. The all new 2011 Fiesta exceeds all of these goals with ease.
For Ford, there is a new party in town and it’s called the Fiesta.

The Essentials:

• MSRP: $17,120.00 MSRP (As tested): $19,305.00
• Fuel Economy (Observed) 32+ MPG (5 speed manual transmission)
• Engine: Inline 4 cylinder, 1.6 liter, 120 HP
• Popular Options: Rapid Spec Upgrade Package (heated front seats, Chrome beltline & deck-lid molding, keyless entry & start) Leather seating.
• Visit: www.ford.com